Motorola BACKFLIP

7.1/10 AVG.
RATING



7.1/10
Informr score
The Motorola BACKFLIP currently has an Informr score of 7.1 out of 10. This score is based on our evaluation of 6 sources including reviews from users and the web's most trusted critics.

The "1-Minute" Review

It wasn’t that long ago that some cell phone pundits had written off Motorola as a major player in the industry. The introduction of the Backflip may prove some of them wrong.

The Backflip offers up an honest and modern cell phone experience, meeting all the new baselines set by demanding, savvy customers, including a large touch screen, a powerful Android operating system, and a variety of new ways to use the device not previously available.

One example is that the Backflip offers a track pad on the back of the screen, where you can actually control the front display simply by moving your finger. This makes for a comfortable navigation experience and a creative alternative to the heretofore idea that touching the screen directly was the only way to interact with it.

Motorola has found an interesting way to keep the thickness of the Backflip to a minimum by using a design which, when closed, actually exposes the full QWERTY keypad as the back of the phone. While this may seem shocking to some, shocking can be good, as it breaks new ground and provides a viable architecture that solves a thickness problem without creating a new one. Also, when closed, the rear, exposed QWERTY keypad remains inactive, so you won’t have to worry about accidentally touching a key that connects you with a foreign embassy or your ex-girlfriend. And we know how awkward that can be.

When opened, the spacious QWERTY keypad lights up, making texting a delight, and you can adjust the keyboard brightness. The keypad is effective and holds its own among many other devices, but lacks the subtle, hyper-engineered, contoured keys one finds on a BlackBerry.

The overall size of the Motorola Backflip is comparable to most popular touch screen phones, and slimmer than some.

As for specs, the Backflip is powerful and quick. It can render web pages quickly, in both portrait and landscape mode, the capacitive touch interface also offers haptic feedback, so you know you hit the correct button, and the resolution, while not best in class, is respectable. It also offers a 5 megapixel camera, a 3.5mm headphone jack, and a number of dedicated keys that allow one-touch access to the Internet, home screen, search, etc.

The Backflip is a powerful device that offers users access to everything they need, from email and internet access, to tremendous customization and of course, a myriad of applications via the Android app store.

If you feel like taking a second look at Motorola, take a look at the Backflip.


Operating system
Android
Processor
528 MHz
Screen Size
3.1"
Camera
5+ MP


What the Critics Are Saying...


Wired

It's about time Motorola did something crazy. The Cliq was predictably sleek. The Droid was pragmatically chunky. But AT&T's new Backflip is just ... odd. At first glance the touchscreen channels the Cliq, but flipping it over reveals an exposed QWERTY keyboard. The phone opens like a revers...

- Terrence Russell, Wired
PhoneArena

Although the Motorola BACKFLIP provides customers a glimpse into the power of Android, the experience is somewhat less tasteful as there are still some decisions that hinder it from truly becoming triumphant in making Android’s presence known on AT&T.

- PhoneArena Team, PhoneArena
MobileBurn

For me, the Motorola BACKFLIP is like Dr. Jekyll and Mr. Hyde. The good doctor, which represents the top half of the device, offers a good touchscreen experience and a nice user interface that is heavily focused on social networking and messaging. I love it. Mr. Hyde's temperamental keyboard...

- Michael Oryl, MobileBurn
Phone Scoop

The form factor is odd for no good reason at all, though the larger keyboard and solid design help a little bit. Only time will tell whether or not people take to the backwards clamshell design. The keyboard is strong, large, and the keys have good travel and feedback. The lack of any shape to...

- Eric M. Zeman, Phone Scoop


Prices (Where to Buy)




Common Questions


Motorola released the BACKFLIP on January 6, 2010.


We've got you covered! Download a free PDF copy of the Motorola BACKFLIP user manual here.


Motorola backs up the BACKFLIP with a 1 Year parts & labour warranty.


If your BACKFLIP has problems and is still within its warranty period, you could contact Motorola support or the retailer you purchased the phone from. You'll find Motorola's contact information here. If your phone is off warranty and needs repair for a physical problem such as a broken screen or bad battery, you should visit an authorized service centre or a local phone repair shop. You can also connect with others in The Informr Community Forum to find and share answers to questions.



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Quick view

Screen Size
3.1"

The Motorola BACKFLIP's screen size is 3.1 inches with 320 x 480 pixels resolution.

Processor
528 MHz

There is a Qualcomm MSM7201A 528 MHz processor (CPU).

OS

The phone runs on the Android 2.1 Eclair operating system (OS).

Camera
5+ MP

You can take photos or capture video with the phone's onboard 5+ megapixel camera.

There's no secondary front camera.

Storage
2 GB

Internal memory is 2 GB. An external, MicroSD (up to 32 GB) expansion slot is available for increased storage capacity.

Battery
1400mAh

The phone is powered by a Lithium-Ion (Li-Ion), 1400 mAh battery. Motorola's performance ratings are 13 days standby time.

Motorola BACKFLIP Specs

Overview
Release date January 6, 2010
Regions available USA
Networks
GSM:
850/900/1800/1900 MHz
UMTS:
850/1900/2100 MHz
Data:
GPRS, EDGE, HSDPA 7.2, HSUPA
SIM card Yes
Dual SIM No
Operating System Android 2.1 Eclair

Compare Android Smartphones

Processor Qualcomm MSM7201A 528 MHz
Internal Flash Memory 2 GB
RAM 256 MB
ROM 512 MB
GPS Type A-GPS
Digital compass No
Flightmode No
Hearing Aid Compatible No
TTY/TDD No
Noise Cancellation No
SAR Head: 0.78 W/kg
Body: 0.42 W/kg
Languages No
Manufacturer Warranty 1 Year
Accessories Included AC Charger, Data Cable, Headset, Manual, Standard Battery
Power & battery
Type Lithium-Ion (Li-Ion)
Battery Capacity 1400 mAh
Removable Battery Yes
Wireless Charging No
Fast Charging No
Video Playback Time Unknown
Internet Use (Wi-Fi) Unknown
Internet Use (Celluar) Unknown
Talk Time Unknown
Standby Time Up to: 13 days
Physical Characteristics
Design type Flip
Multi-Use Smart Phone / PDA Yes
Colors Platinum Silver
Dimensions [H x W x D] 10.8 x 5.3 x 1.5 cm (4.3 x 2.1 x 0.6 in)
Weight 133 grams
Water Resistant / Waterproof Unknown
Rugged design No
IP Rating No
Antenna Type Internal
Changeable Faceplates No
Display / Screen
Type Color
Technology LCD (TFT)
Colors 262k
Resolution 320 x 480 pixels
Pixel density Unknown
Size 3.1 inches
3D No
Secondary Display No
Sensors Motion / Accelerometer
Graphics Yes
Themes Yes
Backlit Illumination Yes
Zoom / Magnification Yes
Screen Orientation Lock No
Multi-Touch No
Fingerprint-Resistant Coating No
Additional Display Features -
Input / Navigation
Sleep / Wake Key No
Home Key No
Mute Key No
Input Type QWERTY, Touchscreen
Navigation Type Touchscreen
Predictive Text Entry Yes
Physical keyboard No
Voicemail Key Yes
Any Key Answer No
Voice Commands Yes
Keypad/Screen Lock No
External Volume Control Yes
External Media Playback Controls No
Fingerprint Sensor No
Call Management
Wi-Fi Calling No
Voice over LTE (VoLTE) No
Contact List Capacity Depends on system memory
Multiple Numbers Per Contact Unknown
Contact Groups No
Auto Answer No
Voice Activated Dialing Yes
Photo Caller ID Yes
Web / Email / Messaging
Web Browser Yes
Email Client Yes
Email Protocols POP3, IMAP, SMTP, Microsoft Exchange
Additional Email Features -
Messaging SMS, MMS, IM
Push-to-talk (PTT) No
Connectivity
USB Micro-USB 2.0
USB OTG Support No
Infrared No
Bluetooth 2.0
Bluetooth Profiles A2DP, HSP
Bluetooth Audio Codecs SBC
WiFi 802.11 b/g
WiFi Encryption Unknown
Mobile Hotspot No
WiMAX No
Memory Expansion Slot Yes
Expansion Slot Info MicroSD (up to 32 GB)
PC Synchronization Yes
TV Out No
DLNA Support No
NFC No
UMA Support No
Data Tethering Compatibility No
Java Applications No
Brew Applications No
ECML / Digital Wallet No
PictBridge No
Camera
Main Camera
Aperture
Unknown
Resolution
5+ megapixels
Dual lens
No
Zoom
Yes
Flash
Yes (LED)
Additional Rear Camera Info
Auto focus, Effects, Geotagging, White balance
Video Recording Formats
3GP / 3GPP, H.264 / AVC, MPEG-4
Video Recording Parameters
QVGA (320 x 240 pixels), 25 fps
Front Camera
Zoom
No
Additional Front Camera Info
No
Video Recording Parameters
Audio / Video
Audio Playback Yes
Audio Formats MIDI, MP3, eAAC+, AAC+, AAC, AMR, WAV
Radio No
Video Playback Yes
Video Playback Formats 3GP / 3GPP, H.264 / AVC, MPEG-4
Mobile TV No
Streaming Video Yes
External Speakers No
Headset Jack 3.5mm
Custom Ringtones No
Vibration Alert Yes
Downloadable Ringtones Yes
Ringtone Composer No
Ringer ID Yes
Haptic Feedback Vibration No
Speakerphone Yes
Apps
To-Do / Task List Yes
Calendar Yes
World Clock Yes
Alarm Yes
Stop Watch No
Timer No
Calculator Yes
Currency Converter No
Document Viewer Yes
Viewable document types BMP, GIF, JPG, PPT, RTF, TXT, XLS
Weather No
Stocks No
Maps No
NotePad No
Voice Memos / Recorder Yes
Games Downloadable
Apps No ()
Included Software / Apps -
More
Additional comments Other Names (AKA): Motorola MB300, Motus, Enzo

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Related Links Manual (PDF)
Motorola BACKFLIP Reviews
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Critic Reviews


Wired

Creative design balances style and function

from Wired

It's about time Motorola did something crazy. The Cliq was predictably sleek. The Droid was pragmatically chunky. But AT&T's new Backflip is just ... odd.

At first glance the touchscreen channels the Cliq, but flipping it over reveals an exposed QWERTY keyboard. The phone opens lik...More

It's about time Motorola did something crazy. The Cliq was predictably sleek. The Droid was pragmatically chunky. But AT&T's new Backflip is just ... odd.

At first glance the touchscreen channels the Cliq, but flipping it over reveals an exposed QWERTY keyboard. The phone opens like a reverse clamshell, and once you swing the keyboard around through 180 degrees, it's facing you, resting beneath the screen. And, get this — hidden away on the back of the touchscreen is a small navigational touchpad (called the "Backtrack") used for scrolling and selecting menu items.

Read full review

Less

PhoneArena

The BACKFLIP can attract customers that have been stuck on the mindset of seeing the iPhone OS as the carrier’s flagship platform

from PhoneArena

Unlike Verizon’s plunge into Android, AT&T has decided to go with a less than magnificent entourage with their dive. It’s not to say that the Motorola BACKFLIP might not be garnered as the flagship Android device we would’ve envisioned, but it’s uniqueness in various a...More

Unlike Verizon’s plunge into Android, AT&T has decided to go with a less than magnificent entourage with their dive. It’s not to say that the Motorola BACKFLIP might not be garnered as the flagship Android device we would’ve envisioned, but it’s uniqueness in various aspects meticulously elevates it to a higher platform for AT&T customers that have been Android-less. Although the Motorola BACKFLIP provides customers a glimpse into the power of Android, the experience is somewhat less tasteful as there are still some decisions that hinder it from truly becoming triumphant in making Android’s presence known on AT&T. In the end, it kind of plays to the same level we’ve seen with the T-Mobile G1 – it brings Android to the game, but leaves users wondering if this is all that’s out there.

Read full review

Less

MobileBurn

The Motorola BACKFLIP is like Dr. Jekyll and Mr. Hyde

from MobileBurn

For me, the Motorola BACKFLIP is like Dr. Jekyll and Mr. Hyde. The good doctor, which represents the top half of the device, offers a good touchscreen experience and a nice user interface that is heavily focused on social networking and messaging. I love it. Mr. Hyde's temperamental keyboard design and oddball BACKTRACK directional controller, however, leave me totally underwhelmed....

More

For me, the Motorola BACKFLIP is like Dr. Jekyll and Mr. Hyde. The good doctor, which represents the top half of the device, offers a good touchscreen experience and a nice user interface that is heavily focused on social networking and messaging. I love it. Mr. Hyde's temperamental keyboard design and oddball BACKTRACK directional controller, however, leave me totally underwhelmed.

If you are set on being an AT&T customer and want to get yourself some Android love, the BACKFLIP is certainly a solid choice. You'll get used to the keyboard with time, and will probably adapt to or disable the BACKTRACK. The rest of the device is mostly good, with the exception of some AT&T bloatware and draconian software restrictions. But if you are not tied to a particular network, there are 3 other carriers that all offer better Android smartphone choices. The BACKFLIP still gets a "Recommended" rating. Given freedom to choose, though, there are an easy half-dozen better Android phones available elsewhere - many of which are still made by Motorola.

You'll find a gallery of sample photos shot with the Motorola BACKFLIP's 5 megapixel camera on the following page.

Read full review

Less

Phone Scoop

The Backflip from Motorola is not going to score a perfect 10 from any judge that I know

from Phone Scoop

The form factor is odd for no good reason at all, though the larger keyboard and solid design help a little bit. Only time will tell whether or not people take to the backwards clamshell design.

The keyboard is strong, large, and the keys have good travel and feedback. The lack o...More

The form factor is odd for no good reason at all, though the larger keyboard and solid design help a little bit. Only time will tell whether or not people take to the backwards clamshell design.

The keyboard is strong, large, and the keys have good travel and feedback. The lack of any shape to the keys, however, means typing is a mixed bag.

It's neat to have a rear touch pad on a phone, but this one takes getting used to. For the careless, it can spell trouble.

Neither Motoblur nor the media experience of the Backflip have been updated in any way compared to the Cliq. This is not good news. Motoblur needs better power management and better control over Twitter. The music player and imaging experience offered on the Backflip don't match the competition.

Read full review

Less



User Reviews


Interesting design, and that's about it.

I'm a huge lover of the Android platform and when I saw the opportunity to buy a new and unlocked version of this phone, which caught my eye because of it's awesome design, I jumped on it. Customs slapped eighty dollars on top of it (I bought it from the States) but I thought, whatever, two hundred dol...More
I'm a huge lover of the Android platform and when I saw the opportunity to buy a new and unlocked version of this phone, which caught my eye because of it's awesome design, I jumped on it. Customs slapped eighty dollars on top of it (I bought it from the States) but I thought, whatever, two hundred dollars isn't "too" bad for a relatively good phone, or so I thought. I instantly had major regrets for purchasing the model I did just shortly after using the phone. MotoBlur, Motorola's Android skin, is an incredible power hog. It uses up almost all of my RAM, the majority of my CPU, and causes the phone to freeze and reboot on a regular basis. I updated my phone manually to Android 2.1, which stopped a lot of the rebooting, but caused the phone to freeze more often. I just couldn't win. I found myself having to close applications almost immediately after opening them, and God forbid I ran two applications simultaneously. This phone did NOT offer the multi-tasking abilities Android promises. Aside from software, the camera is sub-par to my last phone (the LG Prada II KF900), regardless of also being 5MP. The video quality was quite poor. The messaging system and the keyboard really made the phone worthwhile, for me anyway. The keys are large and firm, but are still very responsive. The 3" screen also offers enough space for quick on-screen typing. The speakers are alright, but distort when turned up to full volume. A phone's a phone, not a boombox, so it does a great job when I need it too. Being the "hacker" that I am, I recently rooted and flashed to phone to an operating system called "Speedy ROM" I found on a website called modmymobile. The phone is considerably faster than before (the processor is overclocked to 748MHz;similarly, MotoBlur has been removed), and I can actually run games like Angry Birds or emulators without extreme lagg. This came at the cost of the awesome messaging system the phone had before and the ability to use the regular Contacts app. Note, rooting and flashing is a somewhat difficult task and in doing so, there's always a good chance that you can permanently brick your phone. In summary, the phone's a great messaging phone with an amazing keyboard and touch screen, but that's basically it unfortunately. MotoBlur really limits what Android can really do. For a "txter", I recommend the phone, though there are a number of more powerful/practical messaging phones out there. Less

A GREAT 1ST PHONE!!!!!

I've had my backflip for just over a week and a half. I couldn't be more happy and I have a great plan with TELUS! PROS: * 5 customizable backgrounds * easily to access the internet but it won't happen accidently! * easy to text on keyboard and on the screen itself * tons of apps to be downloaded for...More
I've had my backflip for just over a week and a half. I couldn't be more happy and I have a great plan with TELUS! PROS: * 5 customizable backgrounds * easily to access the internet but it won't happen accidently! * easy to text on keyboard and on the screen itself * tons of apps to be downloaded for free * sound quality during calls is very good * doesn't freeze * texts, e-mails, updates from social networking sites are very convenient to access with notifications (a bar @ the top of the phone you slide down with your finger) * when on the internet the phone compress' everything so you use less data than an iphone (still looks similar what you'd see on a computer) * sealed keyboard so no dirt, dust or food can get inside the phone CONS: * takes about 30- 45s to turn on the phone * somewhat short battery life if you're using the internet a lot/ texting a lot (but mine always lasts through the day even w/ a lot of texting) * the phone itself is quite $$$$ unless you get a deal NEUTRAL: * backtrack on the back of the phone. You can only use this is the phone is open (con) but it does take your finger out of the way when using the touchscreen (pro) I put this as neutral b/c it is depends on the user if its a pro or a con. I don't use it very much. * touchscreen. for me this is a pro since I wanted one but again depends on the user Less

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