If we have anything today, it is choice! When we feel like ice cream, we are faced with a staggering variety to choose from. Any supermarket will present a dazzling array of brands and flavors to suit your taste buds. You can buy a giant tub or a popsicle, a chocolate-chip cookie dough extravaganza or a low-fat frozen yoghurt. The same applies to cell phones! Where do you begin, with such a crazy amount of great phones to choose from?

There are a few things to consider. What is your budget? You can find cute designer phones that will crush your budget, easily - Prada, anyone? You can also find amazing deals on phones that will last for years, come hell or high water, like some little Nokias do. If you are a brand snob, you might want to stick to what you know and what you're happy with, whether that's Siemens or Ericsson. If you're feeling adventurous, branch out and buy a brand you are less familiar with. If you're looking for presents for your nearest and dearest, you might want to celebrate them with an iPhone or O2 - Samsung Galaxy. There are some popular choices that you can hardly go wrong with, no matter who you're buying for!

Decide what exactly you need - is your phone just a phone to you? If you don't need or desire apps, that already rules out smart phones and decreases the necessary budget. However, keep in mind that with apps you can design, learn languages, check out great recipes, play Angry Birds and stave off boredom, find out where in the world you are exactly, take incredible photos and much, much more. If you are an outdoorsy type, often camping, white water rafting and other wild activities like that, investing in a smart phone might be less practical! However, it isn't unheard of, smartphones surviving dunks in water and perilous falls. It just depends on what will best suit your lifestyle! Get a phone that fits you, not vice-versa. This site will give you all the information you need in order to make the right choice.